The New Symbolic Consumers For Fashion Brands - 1062 Words

5. Discussion The study has followed several sets of key previous research findings and contributed to the new symbolic consumers’ model as explained in the following seven arguments. First, Baudrillard’ (1993, 1994, 1998) theory, symbolic consumption, as a focal notion of the study, is found to be a good foundation to understand consumers’ purchasing decisions for fashion brands. The findings show that consumers choose brands which have relevance or desired ‘symbolic value’ for them. Not only Baudrillard, the findings are also in line with the studies of Dittmar (1992, 1994, 2004, 2008), Elliott Wattanasuwan (1998a) and Wattanasuwan (2003, 2005) regarding how consumers use fashion products; symbolic consumption is used to represent actual self-identity, and also to create ideal self-identity. Furthermore, Baudrillard’s sign system can be applied to explicate the process of the signification of fashion brands. The sign system leads to a new model of symbolic consumers, which is used to illustrate the interrelationship between all consumer influences. Baudrillard proposed that consumers from different backgrounds interpret fashion symbolism differently. The findings revealed that fashion brands’ marketing elements are translated based on respondents’ experience. The findings also support Grubb and Grathwohl’s (1967) model stating that the signification of fashion goods is generated by the symbolic exchange transactions of groups. Hence, internal and external influencesShow MoreRelatedEconomical Monday Marketing Strategy1391 Words   |  6 Pagessuch popularity of Cheap Monday the Swedish fashion brand. Cheap Monday had probably made its widest international depute on the 19th of September, 2007 when Serena van der Woodsen—portrayed by Blake Lively—was arriving at Grand Central station in the sitcom Gossip Girl,. 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Yet, when asked in a recent visual survey, which shoe they would choose to buy, 76% of people chose the Prada brand shoe (Appendix p. 1). Given that both shoes can achieve the same purpose, one asks why have so many people chosen that particular brand of shoe over the other? When contemplating the alternative brands of each shoe, it could be suggested thatRead MoreMarket Research Fast Fashion1600 Words   |  7 Pagesï » ¿ Fast Fashion Brands 　 　　　　 By Sehee An ID: 376050211 Due Date: 8/09/2014 Background research and short explanation Although the global economic crisis has weakened consumer confidence there is a remarkable consumption phenomenon in fashion market. Fast fashion is a new word used in fashion scene to say that designs move from runaway speedily so as to take the latest fashion at Fashion Week in both the spring and the fall of every year. 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Performance Appraisal - 17716 Words

Specially Uploaded for ProjectsParadise.com PERFORMANCE APPRAISAL SYSTEM -1- Specially Uploaded for ProjectsParadise.com INDEX SR.NO 1. TOPIC MEASURING PERFORMANCE V/S ACTION PERFORMANCE APPRAISAL OBJECTIVES OF PERFORMANCE APPRAISAL PERFORMANCE APPRAISAL AND COMPETITIVE ADVANTAGE APPRAISAL PROCESS METHODS OF APPRAISAL MANAGEMENT BY BJECTIVES(MBO) LARSEN AND TOUBRO, HUMAN RESOURCE DEVELOPMENT— PERFORMANCE APPRAISAL SYSTEM ASSESSMENT CENTRES 360-DEGREE FEEDBACK APPRAISE THE PERFORMANCE PERFORMANCE INTERVIEW GUIDELINES FOR EFFECTIVE APPRAISAL INTERVIEW PAGE NO 2-3 2. 3. 4-5 6-7 4. 8-11 5. 6. 7. 8. 12-29 30-41 42-43 44--46 9. 10. 11. 12. 13. 47-49 50 51 52 53 -2- Specially Uploaded for†¦show more content†¦The second beekeeper, however, had very different results. Because each bee in his hive was focused on the hive s goal of producing more honey. This Bess had concentrated their efforts on gathering more nectar in order to produce more honey than ever before. The bees worked together to determine the highest nectar yielding flowers and to create quicker processes for depositing the nectar they had gathered. They also worked together to help increase the amount of nectar gathered by the poorer performers. Tile Queen Bee of this hive reported that the poor performers either improved their performance or transferred to hive No.1, because the hive had reached its goal. The beekeeper rewarded each bee his portion of the hive incentive. The keeper was also surprised to hear a loud, happy buzz and a jubilant flapping of wings as he rewarded the individual highperforming bees with special recognition. Should you measure performance or mere activities of employees? is the one who does silent work but does not show of himself/herself or the one who puts up a show but hardly performs to be recognized and rewarded? This and other related questions are answered in this chapter. -5- Specially Uploaded for ProjectsParadise.com PERFORMANCE APPRAISAL An organization’s goals can be achieved only when people put inShow MoreRelatedPerformance Appraisal : Performance Appraisals1275 Words   |  6 Pagestheir performance reviews. Depending on how large your team is, completing performance reviews can be a daunting task. Hopefully you have been good at recording your employees’ individual successes and failures over the course of the year. Performance appraisals serve many purposes within an organization. Answering the questions below will help us understand why they are a standard at most companies. Explain the utility and use of performance appraisals. Why are performance appraisals importantRead MorePerformance Appraisals : Performance Appraisal865 Words   |  4 PagesPerformance Appraisals Performance appraisals are used to rate several things in organizations in regards to employees and their performance. 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Advanced Accounting Problems and Solution

Question: Discuss about theAdvanced Accounting for Problems and Solution. Answer: Introduction: Control Criterion AASB 127 As per the provisions contained in AASB 127, the consolidated financial statements comprise the assets, liabilities, equity, and income of the all the companies in group. The parent company is required to consolidate the financial statements of all the subsidiary companies (AASB 127, 2011). The subsidiary company which is to be considered for such consolidation is the one in which the parent company has majority control. Primarily, the majority control is measured with reference to the interest in equity held by the parent company. This implies that the if one company holds more than 50% stake in equity whether directly or indirectly, the later would be subsidiary of the former. However, the interest in equity is not the only criteria that are applied to measure the control of the parent company. There are other considerations as well, which are needed to be taken into account at the time of deciding the existence of subsidiary and parent relationship (AASB 10, 2011). Among such other considerations, one is the control and supervision of the board of a company by another company whether directly or indirectly. This implies that if a company has the power to supervise or direct the board of another company, that another company would be considered to be subsidiary of the former (AASB 10, 2011). In the current case, Ezee Ltd. Holds 25% stake in the equity of Alpha Ltd, which implies that applying the stake holding criteria, there does not exist any parent-subsidiary relationship between Ezee Ltd and Alpha Ltd. However, it also noted further that Ezee Ltd. Controls the majority of the board of Alpha Ltd as three seats out of total five are occupied by it. Thus, considering the fact that Ezee Ltd has the power to control the board of Alpha Ltd, it could be inferred that Ezee Ltd is a subsidiary company of Alpha Ltd. As there exists a relationship of parent-subsidiary between Ezee Ltd and Alpha Ltd, therefore, the financial statements are required to be consolidated. Consolidation Goodwill or Excess On consolidation of the financial statements, the assets and liabilities of the subsidiary are added to the assets and liabilities of the parent company. It should be noted that the equity share capital held by parent in the subsidiary company is not carried to the consolidated financial statements. Along with this, the eliminations are also made in respect of the carrying value of the investment held in the subsidiary by the parent company. Thus, there arises a need to make an adjustment for these eliminations in the consolidated financial statements (AASB 10, 2011). In order to make adjustment in this regard, the amount of equity share capital of subsidiary held by the parent is deducted from the carrying value of the investments in subsidiary as shows in the balance sheet of the parent. If the results of this computation are positive, the same is regarded as goodwill and if the results are negative, the same is regarded as capital excess (Dagwell, Wines, and Lambert, 2011). Intra-group Transactions The intra group transactions emanate as a result of the financial transactions between the group companies. For example, the goods sold by parent to subsidiary or vice a versa would give rise to the intra group transaction. The intra group transactions represent unrealized profit, thus, an adjustment is needed to eliminate these transactions and presented a true and correct picture of the state of affairs (Dagwell, Wines, and Lambert, 2011). If the intra group transactions are not eliminated, the balance sheet of the group would be overloaded with unnecessary items, which have no bearing on the true worth of the business. References AASB 10. 2011. Consolidated Financial Statement. [Online]. Available at: https://www.aasb.gov.au/admin/file/content105/c9/AASB10_08-11.pdf [Accessed on 08 September 2016]. AASB 127. 2011. Separate Financial Statement. [Online]. Available at: https://www.aasb.gov.au/admin/file/content105/c9/AASB127_08-11.pdf [Accessed on 08 September 2016]. Dagwell, R., Wines, G., and Lambert, C. 2011. Corporate Accounting in Australia. Pearson Higher Education AU.